online marketing basics

Not sure where to get started?

We know Online Marketing is a new concept for most businesses and often the most misunderstood in terms of costs and benefits. It is however becoming a crucial part of every Organizations bid to stay relevant in an ever changing business environment. Not using technology effectively to open new markets or research existing ones could be the downfall of any company. Playing catch up with your competitors might just leave you out in the cold, so get started Today!

Some Typical Online Marketing Questions from Organizations:

  • Where Do I start?
  • Can I benefit from the Facebook, Twitter and Google hype?
  • Who in my Organization can manage it?
  • Is it expensive?
  • Can my ROI be measured?
  • Does it Work?

A simple approach to Online Marketing addresses these concerns by providing you with concrete Online research so you can make informed decisions on your Marketing needs. We can  also advise you on the best way forward in terms of your requirements, budget and technical savvy if need be.

Have a look at our simple 4 step strategy to get you more customers:

The starting point of any good Online Marketing campaign, and often the most painful, so lets help shifting through the data to ensure you get the results you want.

Our services Include:

  • Evaluating Current Online Presence
  • Keyword Research
  • Industry Trends
  • Competitor Analysis
  • Online Opportunities
  • Google Analytics/Webmaster Tools
  • Reviewing Customer Compliments/ Complaints
  • Review Sign-ups/opt outs and Cancellations

This Research is necessary to ensure how you position your Online offering, too often we see businesses unintentionally communicate the wrong message about their Brand, Vision and Values. Avoid costly mistakes by getting your message right the first time round!

With Online Marketing, positioning your Business is key, remember your competitors are literally a click away. We ensure you get noticed and stand above all the advertising noise consumers get bombarded with daily.

We offer:

  • Brand Research
  • Re-branding
  • Corporate Identity Packages
  • Online Branding Strategies
  • Website Design and Development
  • FaceBook, Twitter, LinkedIn, Google + Profile Designs
  • PR Releases

With Online Marketing you only have 5 seconds to create a Good first impression, so make it count!

So lets target your audience with the combination of research and carefully positioned Branding to maximise exposure and business leads. We select the platform where you can reach your customers in the most cost effective way possible.

Reach your Customers with:

  • User Friendly, targeted Website Design
  • Content Marketing
  • Social Media Marketing
  • Blogging
  • Expert Positioning
  • Online Advertising
  • Online Competitions
  • Email Marketing
  • Affiliate Marketing

Only invest on solutions aimed at enhancing your overall Online Marketing Strategy, no more wasting time and money on Advertising that doesn’t work! We can set it up for you to manage, or leave it all your Online Marketing to us.

Like we said, no more wasting money on advertising that doesn’t work, Online Marketing allows you to monitor your spending, review customer interaction and change your strategy all in a matter of hours. Try doing that with traditional advertising methods!

Online Marketing Allows you too:

  • Measure Advertising Costs
  • Accurately Estimate Traffic
  • Target and Measure Ads per region/country
  • Analyse visitor interaction
  •  Modify Offering to Customer Needs
  • Monitor Competitors Online
  • Align Advertising with live data within minutes

Why wait months to get customer feedback reports? Online Marketing allows you to measure results, predict trends and target your customers accordingly, all within a matter of minutes. Get your Online Marketing Strategy in place before your competitors do.